Global giant IBM: Benefits and Risks of implementing E 2.0


The uptake in use of Enterprise 2.0 tools can largely be attributed to the following factors: cost-efficiency; size and simplicity; complex deployment and maintenance is not required; they are user-friendly and don’t require IT professionals to operate them; and because programs are easily expanded and a small internal program can be increased incrementally and eventually opened up to outside participation.

Global giant, IBM, has adapted the integration of social media tools in the workforce. IBM is one of the world’s most prominent and successful companies and most people have heard of them, but fewer are aware of their use of social media, such as blogs, Twitter and Facebook, to network employees globally towards a centralised online presence. This initiative has achieved some fantastic results.

According to Implementing Enterprise 2.0 at IBM (case study 2012). IBM has successfully created:

  • IBMers submitted over 170 short videos to demonstrate, in their own individual voice, what IBM means by “Innovation that Matters.”
  • Approximately 300,00 IBMers on LinkedIn. This number is growing at 24% per year.
  • IBM has the largest employee presence of any firm on the platform.
  • Over 50,000 members of alum networks on LinkedIn and Facebook
  • Blog Central now has more than 20,000 registered users in 73 countries (+100% since launch)
  • More than 400k Sametime instant messaging users, resulting in 40-50 million instant messages per day.


IBM uses a variety of databases, including blogs, which enables employees from all corners of the globe to engage in online discourse and collaborate and share information. By building an extensive global knowledge network, IBM has decreased the time required for research by employees that in turn frees up more time to be spent on sales and product and service improvements, thereby enhancing productivity and efficiency. IBM has also developed their own software, such as SocialBlue, for employees to utilise and exchange information and ideas online within a secure and controlled environment, thereby protecting the company’s business information as well as enhancing staff engagement through improvements in internal communication.

Another strategy successfully utilised by IBM is crowd-sourcing, which has resulted in excess of $100 million generated in new businesses. IBM has used the power of social media to seek financial contributions, skills, knowledge and ideas from the masses for IBM projects.

The key profit generating benefits of implementing the use of social media into IBM’s core business strategy has been: increased employer knowledge and education; increased efficiency; and improved communication skills. IBM invested in the creation of social media tools and has been receiving a return of investment by monetising those tools as part of their product portfolio.


IBM does have a formal policy for employees utilising social media. However, as a general rule of thumb, employees are responsible for content created and they are prohibited from releasing private information about the company. One of the greatest risks with using Enterprise 2.0 technologies is security, and an accidentally made comment can go viral within a matter of hours, whereas older methods of communication, such as snail mail, gave the company more time to implement recovery strategies. Another problem encountered with the release of information is the accuracy of the information and the information may not be reliable. Individuals in breach of security policies are held solely responsible for any content released.Implementing Enterprise 2.0: Free Chapter 4 – Key benefits and risks

For more information, click on the links below:

IBM Study: If You Don’t Have a Social CEO, You’re Going to be Less Competitive

How IBMers Use Social Media to Get Things Done


Productivity, performance and pizzaz with Web 2.0


Leading a hectic student lifestyle makes it difficult to remember what needs to be done and when. Getting things done and being productive requires careful planning and organisation. In order to assist me as a student, I am using web 2.0 tools to enhance my productivity and decrease the time allocated to completing tasks.

Web 2.0 is comprised of a set of tools that allow people to utilise the Web to build social and business connections, share information, and collaborate on projects. These tools include WIKIPEDIA, BLOG, FACEBOOK, TWITTER, GOOGLE+, and LinkedIn. Dr Sandra Gonzalez-Bailon research fellow at the Oll, has illustrated the power of social networking as recently used by the Occupy movement to harness support and numbers at the Cairo’s Tahrir Square protests.

Whilst my use of web 2.0 applications is insignificant in comparison with members of the Occupy movement at the Tahrir Square protests, I utilise web 2.0 applications on a daily basis to share information, connect with others and optimise my productivity.

My experience of using these tools are as follows:

TWITTER is used to share resources, ideas and experiences with other students and tutors by posting links for weekly activities and blogs, encouraging other students to comment on my blog, and leaving comments on other student’s blogs. I find twitter addictive, as it is easy to follow, keeps you up to date with current issues, keeps me informed about other people’s opinions and the message function is short and concise. I think this is why my best friend always refers to me as a ‘Twitter bug”.

Smartsheet is a web 2.0-based project management and crowdsourcing applications that allows users to comprehensively involve contributors through a publicly accessible and secure environment. What I like about Smartsheet is that I can access my documents from almost any computer with an internet connection, regardless of what operating system is in use. I used Smartsheet for the first time last semester to compile a Gantt chart that was required for a university assignment. I signed up via my Gmail account, chose the template and within 20 minutes I created a Gantt Chart to illustrate the group assignment schedule and shared this file with my team members.

Dropbox allows me to back up my files to the cloud, synchronise them between computers, and share them with my friends and other students. I also use dropbox to print documents to my home printer from any computer by having a script running on my home computer that monitors a dropbox folder for incoming documents and prints them. This is a great application for increasing productivity due to the amount of time saved.

SOCIAL BOOKMARKING is a social bookmarking application that organises and shares bookmarks. I love this idea and I think I’m going to start using it, as allows you to share bookmarks across many computers; tag bookmarks; search for bookmarks; permits subscriptions to other people’s bookmarks; and most importantly allows external back-up of bookmarks.

Podcasting is used to share audio and video files on the internet that can either be listened to or viewed on a PC or downloaded onto an audiovisual device. I know it sounds cliché, but I believe a picture tells a thousand words and that’s why I have used YouTube to assist me with studying programming languages when I first started studying C# and PHP. The programming languages in their written form I found difficult to understand and the use of audio and imagery really helped to consolidate my knowledge and understanding of these subjects.

Google Calendar is a really simple but effective tool I use for keeping track of my assessment schedule at university as well as taking care of my financial affairs and ensuring that my bills are paid by the due date. I love the default notification feature that reminds me of an upcoming important event.

Blogging for success in the 21st Century


Personal online branding expert and creator of Grant Goodwin, states that anyone is capable of blogging online. A proficient blogger can even keep generating content to the extent that the blog remains current and relevant for a lengthy period of time. An expert blogger will be able to create compelling content that can be used by search engines and to target the demographic group. I have drawn inspiration from Goodwin to discover and develop my own strategy to be a successful blogger. My objective for the blog is to explore my personal experience in ERP and Enterprise 2.0 from a Web 2.0 consultant’s perspective.

Blogging strategy.

Research conducted by Fromherz (2011) has identified 5 key strategies for successful blogging:

  1. Provide a clear benefit to your readers
  2. Position yourself as the expert
  3. Pay attention to search engine optimization (SEO)
  4. Integrate your blog posts into the rest of your marketing efforts
  5.  Use your blog as a platform for promotions

My strategy

To begin writing my blog, I will choose a topic that is unique and current, and find material that is support by academic recourse. My content will be linked to reliable information to maximise the benefits for the reader. It’s a cliché saying, but a picture really does speak a thousand words, and the use of images in blogging can quickly explain to the audience the topic of the blog. It is, however, important to comply with licensing agreements and acknowledge the source of the imagery. The design of the blog is also an important factor and the page should be aesthetically appealing and user friendly and easy for the user to navigate their way around.

By having Facebook and Twitter accounts I will use the strength of social networking to expand my following and online visibility. I am now successfully integrating my blog with Facebook and Twitter by adding the gadgets to my sidebar. I allow blog visitors to see that I am on Twitter and Facebook and give them an opportunity to follow me as well.

Furthermore, I have learned that I do not have to blog alone! Lots of people are members of a group, team, or association, where many students can contribute to my blog’s content.  My blog will be interactive, allowing readers to leave comments and I will build social networks by providing comments on other authors’ blogs.

I will utilise all of these strategies to become a successful blogger and channel my passion for blogging to build a successful blog.


These are some of my favourite blogs, as they incorporate the 5 key strategies identified by Fromherz and the content of the blogs is supported by academic research.